As a brand designer I tell stories through relevant, sometimes less conventional design. My career started in 1990 as a junior Art Director in Cape Town, South Africa. My early years were spent developing above-the-line advertising campaigns, branding solutions and packaging design. In 1999 I moved to the Middle East where I spent a few years developing below-the-line campaigns for Coca Cola, Fanta, Sprite and British Airways World Cargo to name but a few. I remained in the Middle East for just over fifteen years, joining South Africa’s leading luxury real estate brand, Pam Golding Properties as Creative Director in 2014.