I build emotional connections between consumer and product, putting strong emphasis on strategy from the outset. My career started in 1990 as an Art Director in Cape Town, South Africa. My early years were spent developing marketing solutions through advertising, branding and design. I moved to the Middle East in 1999 where I developed below-the-line campaigns for Coca Cola, Fanta, Sprite and British Airways World Cargo to name but a few. I remained in the Middle East for just over fifteen years building global brands until I moved back to South Africa in 2014 where I currently reside.