D’ORO – Fashion Jewellery. The name is inspired by the designer’s name, Dorothy and translates to “Gold” in Italian. D’ORO is an affordable fashion jewellery and accessories brand, and will initially only be sold online.
Shown here are two design options presented to the client. The first pays homage to classic Italian style with a twist in the way the apostrophe is treated. The second is a more classic-contemporary design approach. This project, including all creative, brand positioning and copywriting, was developed for BRANDTERMINUS Dubai.