Visionary industrialist and philanthropist, Faizal Kottikollon established KEF HOLDINGS in Dubai in early 2000. Faizal, widely respected for his business acumen and compassion for humanity, has a vision to create a world-class institution for the greater benefit of the underprivileged of India and beyond. This is achieved by bringing together world-class design & technology, years of experience, knowledge and innovative thinking applied to verticals like AGRICULTURE, INFRASTRUCTURE AND HEALTH.
The KEF HOLDINGS identity is a refresh of their existing identity, a flat blue square with the three letters K E F reversed out. The new identity illustrates KEF as a multi-faceted company. Blue is their existing corporate colour and had to be maintained. The verticals are all new identities and take their inspiration from the diagonal lines found in the KEF HOLDINGS brand identity, linking the HOLDINGS with it’s various verticals. This project, including all creative, brand positioning and copywriting, was developed for BRANDTERMINUS Dubai.