freshness refreshed

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A well-known juice brand in Dubai, LACNOR, was losing sales due to outdated packaging design and a tired identity. The identity is based on three elements; yellow sun, blue sky and green fields.

The work here shows three design options presented to the client each including an identity refresh and a juice pack face design. The third option was the preferred recommendation as it celebrated vitality and “health” in the most effective way and was an evolution of the current identity. The concept: fresh from the orchard to your dining table. This project, including all creative and copywriting, was developed for BRANDTERMINUS Dubai.

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