As the Creative Director at South Africa’s leading real estate company, my brief was to dust off this iconic brand and invigorate it with fresh appeal.
Pam Golding Properties, a luxury brand with a heart of gold turned 40 in 2016. We teamed up with 140BBDO to create our first TV Commercial and “I AM PAM” was born, inspired by the legacy of founder and life president, Pam Golding. Pam’s generous heart is what defines this brand. Warm and caring people make up the fabric of PGP and are the embodiment of Pam’s values and passion for property challenging the stigma attached to the industry.
Supporting marketing collateral: advertising campaigns, brand guidelines, branch interiors, events and sub-brand development for various projects and business lines. Click here to view the Pam Golding Properties TV Commercial
Radio Pilots developed for the Launch Campaign.
Internal Brand Engagement
Brand Extension | Corporate Collateral and Interiors
National Rental Campaign
Website Launch Campaign
2016 Gold Club Conference Theme