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Shop The Deal

The Deal Dubai is a high-end outlet store where designer fashion labels and home accessories are sold for less. This campaign idea was created to drive more traffic to their online store for greater convenience. MILLENNIAL SLANG IS KILLING THE INTERNET…and everyone from celebrities to INSTAGRAM stars are using it. It is a language that is extremely expressive, fun a huge part of POP Culture. Just like fashion, beauty or style has its seasons, language has its trends. FOMO, CRAY-CRAY, YOLO, YAAASSS, SORY NOT SORRY… the list goes on. This project was developed for RAPP Advertising Agency, Dubai.