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THE DEAL DUBAI is a high-end outlet store where designer fashion labels and home accessories are sold for less. This campaign idea was created to drive more traffic to their online store for greater convenience. In 2018, MILLENNIAL SLANG WAS KILLING THE INTERNET. Everyone from celebrities to influencers where using it. A language that was extremely expressive, fun and a huge part of POP Culture. Just like fashion, beauty or style has its seasons, language has its trends. FOMO, CRAY-CRAY, YOLO, YAAASSS, SORY NOT SORRY… the list goes on. This project was developed for RAPP Advertising Agency, Dubai.