Marketing student accommodation. THE ROOST is the answer to Generation Z needing a living space that matches their world view. More irreverent, more punk.

Student apartments, for the Netflix generation. “SPEAK WITH US. NOT AT US.” Gen Z demand originality, creativity, transparency, accountability and most importantly, authenticity.

This website was an opportunity to embrace a new way of tribal marketing, creating a community for likeminded individuals. The Result – a student living brand that’s more expressive of student life. Bold visuals, color and a fun approach to digital marketing.