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During my tenure as Creative Director at South Africa’s leading real estate brand, my brief was to continually redefine its luxury credentials. THE LUXURY OF KNOWING, an unpublished campaign, was developed in response to this brief. It highlights some of life’s true luxuries; time spent with family and loved ones and was shot with high-end fashion appeal.
In 2016, Pam Golding Properties (PGP), a brand with a heart of gold, celebrated its 40th year. To celebrate this milestone, I teamed up with Advertising Agency, 140BBDO Cape Town to create PGP’s first TV Commercial. Shot and directed by acclaimed director Mike Middleton, “I AM PAM”, an authentic, honest and personal campaign was born, inspired by the legacy of the late founder and life president, Pam Golding. Pam’s generous heart defined the brand. Warm and caring people make up the fabric of PGP and have become the embodiment of Pam’s values and passion for property challenging the stigma attached to the industry. Pam Golding Properties was awarded Best International Real Estate Agency Marketing at the International Property Awards (IPA) 2016-2017 in recognition of the “I AM PAM” marketing campaign.