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VERASITY is a blockchain company looking to create an entirely new experience in esports, AdTech, and digital rights management.
IDESIGNBRANDS was commissioned to develop a brand identity refresh that represented VERASITY’s evolution and growth.
The parent brand identity and various products had to have a strong semblance to the original identity. Although this was never published it does illustrate the incredibly complex process of evolving a brand identify where various products had to have a distinct link to the parent brand identity, while still embracing its own unique approach.
At the end, the refresh was well received, but the clients decided to stick to their current identity.